The world is a social place. After all, still one of the most reliable marketing strategies for small businesses in the United States is word of mouth. But what if this word of mouth approach could be harnessed through social media?
Here’s the thing: It’s no longer enough to just have a small business website. With over a billion people on social media, one of the best ways to connect with customers and create leads is social media integration. In a phrase, social media integration connects your website with your presence on various social media platforms.
Social media integration essentially harnesses the power of social media to spread the word about your small business, the services that you offer, and the satisfaction of your current customers. It is a powerful marketing strategy, and often very cost-effective for small businesses.
So how can you bring social media to your small business website?
Include Social Media Buttons on Your Small Business Website
If your small business has a social media presence – as it should – it is beyond important to include links to these platforms on your website. By including buttons leading to your small business Twitter feed or Facebook page, you allow visitors to your site easy access to reviews, updates, messaging and more.
Add Sharing Buttons on Your Small Business Blog Posts
Do you publish blog posts for your small business? If you do, you should make sure that each posted blog has social share buttons. Usually this means branded buttons at the top or bottom of the post that allow readers to easily share your content with their own followers. This is essentially a free marketing opportunity, so why wouldn’t you take advantage of it?
Focus Your Marketing Efforts on Social Media – With Connection Back to Your Website
Sales pages on your small business website are important for converting leads. But you should not underestimate the importance of sales content on your social media pages. People will often engage with your small business via social media. Because of this, you shouldn’t limit your sales copy to specific pages on your website. Instead, include images for sales and calls to action on your social media platforms that lead directly back to your website.
Do you have more questions about social media integration or getting your small business website set up? Don’t hesitate to contact us today!