A New Year’s Resolution for Your Small Business – Build the Website You Want 

It’s a New Year, and with that naturally comes New Year Resolutions. This year, we have a suggestion for a resolution that you can actually keep: making the website that you want for your small business.

Maybe you don’t yet have a website for your business (or business idea!). Or maybe you have a static website and you’ve been meaning to get around to making it more powerful, more engaging, and more dynamic.

Either way, we have a few suggestions for what to include on your small business website. In fact, we can help you get started!

Tip #1: Include Call to Action Buttons

A website is really all about connecting with your customers and potential clients. How are you supposed to connect with them if you don’t offer them the opportunity to engage? Call to Action buttons give website visitors a clear path to connection with your small business.

Tip #2: Integrate Your Website with Social Media

Social media is no passing trend. It is here to stay, and it is only going to become more integral to daily life. Connecting your website to your business Facebook and Twitter pages opens up more avenues for communication, engagement and connection with both current customers and leads. If you don’t yet have social media accounts, we suggest you go set them up today.

Tip #3: Invest in Engaging Content and Blog Posts

Nothing quite says “I care about you and I care about this business” quite like engaging content on a website. Instead of keeping the language business-like and ‘salesy’, change it up. Use personal pronouns. Make jokes. It will make a difference. In that vein, consider taking the time to keep a business blog that you update at least once a week. This can prove to be a valuable resource for your customers – and a nifty marketing tactic.

Tip #4: Do Your Due Diligence for Search Engine Optimization

 A successful website is never of the ‘set it and forget it’ variety. An engaging website, especially for small businesses, responds to the needs of potential customers. To respond to the needs of potential customers, you need search engine optimization. SEO essentially recognizes what customers are looking for and tailors your website accordingly. It is a crucial step to building the website that you need.

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