There’s no question that a web presence is necessary for any small business starting up today. From corner cafés to social media management firms, customers will nearly always look for information online – through both Google and social media.
If you want potential customers to be able to find out who you are and what you do, a small business website is absolutely necessary.
This process can seem overwhelming, especially for those who have zero web design or web management experience. But don’t fear! There are many ways to get a small business website up and running without ever typing a single line of code. Instead, there are expert firms and freelancers who can get the majority of the work done. In exchange, all you have to provide is your vision for the website and what you want to get out of it.
Even if you do outsource the creation of your small business website, there are a few steps that you need to take as the small business owner. Using these three steps, you can get a high-quality and purposeful small business website up and running in a matter of weeks.
#1: Determine the Purpose of Your Website
The very first step in creating a website for your small business is to determine what you want the website to do for you.
- Do you want to create a static site that simply gives potential customers your basic information and services?
- Do you want your small business website to provide helpful updates and information to your current customers?
- Do you want to collect information and preferences from customers to learn how to better serve them?
These are all valid uses for a website, but which one you choose depends on what you want for your business – and what kind of small business you have in the first place. Once you determine the purpose, you can determine what kind of management system and content the website needs.
#2: Decide on a Web Host and Web Content Management System
There are many different web hosts available to small business owners. A quick Google search will show you the range of prices, packages and options for hosting your website. Which one you choose depends on how much content you will be uploading and how many visitors you expect to your website.
The second element of this second step is to determine a web content management system. This sounds fancy, but all it is a cloud-based software that helps you manage your website. The most popular content management system in the world is WordPress – it also happens to be one of the easiest systems to use. With WordPress, you can add dozens of plug-ins that increase the efficiency and usability of your website.
#3: Develop Content for Your Small Business Website
The final step in setting up your first small business website is creating content for the site. This can take the form of informative blog posts, special offers, menus, slideshows and more. It all depends on the purpose of both your small business and your website – as you originally determined in the very first step.
No matter what content you include, it should always be compelling to site visitors and convey why you are the right business for them. If you think of your website as the frontline of your business’ marketing, you are on the right track. If you keep it professional but personal, you should be golden.
Do not hesitate to reach out and contact us here at HubRunner if you have any questions about creating your small business website!