Rusted Classic Car

Analysis Paralysis and the Power of WordPress

Don’t forget, WordPress is a CMS.

It strikes us as somewhat ironic that many business owners who own WordPress websites seem to forget that WordPress is a content management system. Put differently, a lot of WordPress website owners seem to forget what it means that their site is built on a CMS.

They think that if they change their service offerings, they need a new site.

They think if they get a new logo, they need an entirely new site.

They think that if the site starts to look old and outdated, it needs to be rebuilt “from the ground up.”

Which ground isn’t entirely clear.

But, because these “projects” seem big and complicated, the “project” is put off for months or years because it seems so daunting. It’s classic analysis paralysis. From Wikipedia:

A decision can be treated as over-complicated, with too many detailed options, so that a choice is never made, rather than try something and change if a major problem arises.

The proof is everywhere: just look at all the old, dusty WordPress sites out there. Why would someone let their website get so outdated? Maybe it’s partially because they think their site is hard-coded and stored in a vault somewhere. While the DIY’ers of the world are familiar with the WordPress community’s superabundance of plugins and themes, site-owners don’t often take advantage of WordPress’s enormous potential. And we believe the reason for this, more often than not, is the fear of finding, committing to, and paying a new contractor to tackle the “project.”

We believe these site owners shouldn’t have to find a contractor at all; instead, what they need is an easy-to-use service that will help them take advantage of the site they already have. They need a way to request a task and quickly see the results. They need a system that, with few taps, lets them try on a new theme, or have their plugins updated. They need to easily preview changes without going live.

At HubRunner, we’re building a product that does all of the above. They keys are ease-of-use, instant service, and low prices.

If you’ve got an old clunker in the cloud, get the HubRunner app. Your site may be a classic sports car under the rust, and restoring it will cost a lot less than you might think.

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