When it comes to outsourcing web design for small businesses, many business owners have a hard time knowing where to begin. We are here to help with that. There is no question about it: outsourcing the work that goes into maintaining your small business’ web presence can save you both time and money in the long run. Of course, getting started on the process can be a little intimidating for many business owners, particularly if they do not have much experience with WordPress or with Internet technology in general. There are at least three key considerations when you begin the process of outsourcing your web design needs and website updates.
Tip #1: Consider Your Business Needs Before Beginning
The first step to outsourcing web design and website updates is to sit down and ask yourself what you are looking for. Do you need an entire website built from scratch, or just a change to a specific page? Will you need continual support on a lead generating website, or a few updates each month to static web pages? The answers to these questions will determine which kind of service you look for when you outsource all of your web design needs. Some companies offer full service packages, covering your bases when it comes to everything from search engine optimization to the design of a website from scratch. Others (and especially freelancers) will specialize in making specific requested changes to your small business site as the need arises. The key to outsourcing website updates and even web design is to know what your needs are ahead of time in order to avoid putting the cart ahead of the horse.
Tip #2: Get Someone Who Knows More About WordPress Than You Do
This may seem to be a no-brainer, but it is nevertheless an important point. Even if you know a great deal about web design and are looking to outsource simply to save time, getting someone more knowledgeable than yourself will most likely turn out to be a lifesaver at some point. Rather than needing to continually follow up with the person you have hired to make updates, getting someone who knows more about WordPress than you do means they have both the skill and experience to get what you are looking for done with minimal feedback and direction. Accept nothing less than a WordPress expert. Outsourcing is a balance of saving both time and money – putting a little bit more money in at the outset will help save you time down the road.
Tip #3: Take the Time to Find the Best Option for Your Business
With the Internet such an integral part of daily life, there are hundreds of different companies and thousands of individual freelancers that offer web design and web maintenance services. With the abundance of results that a quick Google search returns, it can seem overwhelming to find just one that fits your business needs. However, taking a couple of extra hours to look at samples, request references, and even email back and forth a bit to consider communication and customer service will save you quite a bit of time in the long run. Expertise is not the only aspect to consider when you are looking for freelance help with your small business website; open and clear communication will prove just as important.
If you have any follow up questions about how to outsource all of your web design needs, feel free to contact us today!