The idea of creating a responsive web design for your small business site may seem a little daunting at first. But there are plenty of reasons that a responsive website is worth the investment. As Internet technologies grow exponentially, mobile usage has exploded at the same time. This means that more and more Internet users – and potential customers – are using their smartphones rather than a desktop computer to access social media and websites. In simple terms, responsive web design means creating a website that automatically changes its format depending on the device – from a PC desktop to a smartphone, responsive websites do just that: respond. This opens up a unique opportunity for the average small business owner to create a responsive WordPress site.
Reason #1: Responsive Web Design Means a Better User Experience Means More Customers
First impressions are everything, even when it comes to designing and maintaining a great website for your small business. Keeping a responsive web design means that if someone accesses your website from their laptop or smartphone, they will have the same straightforward experience. The easier information and services are accessed on your website, the more leads and customers you will generate.
Reason #2: Responsive Web Design Lets You Target an Audience on Mobile
Today, more than half of website traffic around the world is from mobile devices like smartphones. Taking the time to build a responsive website can quickly translate into a wider audience base. If someone comes to your website on a mobile phone and it is difficult to navigate, they may quickly navigate away. A responsive WordPress site helps encourage potential customers to stay on your website for longer.
Reason #3: Responsive Web Design Ranks You Higher on Google
There is no question about it – having a website that responds across multiple devices directly translates into a higher ranking on search engines like Google. Search engine optimization is the name of the game these days, and having a single URL for your website gives you a better ranking – particularly on Google. The long and short of it is that a responsive site can easily give you an edge over your competition when it comes to inbound traffic.
Reason #4: Responsive Web Design Means Managing One Website for Difference Devices
While creating a site for different devices may sound more complicated at the outset, a responsive webpage can actually save a great deal of time in the long run. Having just one responsive website means that it is the only site that you will need to manage and update consistently. Not only that, but having just one site also directly reduces the cost associated with having a web presence, directly resulting in a higher return on investment.
Reason #5: Responsive Web Design Utilizes A Reciprocal Relationship Between Mobile Websites and Social Media
People regularly access websites through social media rather than search engines, and more people are using social media everyday. Since a great deal of social media activity happens on an Android or an iPhone, you will want to be sure that there is a seamless transition between your business’ social media page and your business website. This is where investing in a responsive WordPress site comes in.