What could be more fun than writing a blog post about blog posts? It’s what we’re here for – to help you become more successful as a small business owner. With the Internet in play, blog posts are where it’s at, as they say.
There’s no question about it: blogs still rule when it comes to search engine optimization for your small business website.
The thing is, no matter the size of your business, you always need leads. Whether you are an accountant or a 24-hour diner, an effective business turns leads into customers. In the Internet age, many leads are born from engaging online content.
This is where your business blog comes in.
In a phrase, a small business blog acts as a sign post for potential customers. It tells them who you are, what you’re about, and what you have to offer them. It also helps leads find you in the first place. Including a blog as part of your small business website does at least three things for your company:
1) A blog with high quality content can drive more website traffic.
2) A blog with high quality and relevant keywords can put you higher on the Google results.
3) An informative and engaging blog can make your company a leader in your industry.
More than anything, a business blog works to drive more traffic to your website. Most people find their information online. By creating a blog, you create a resource for people to find. From there, they can get connected to your service page, products, and more.
Related to this, posting relevant content with honed long-tail keywords can figuratively put your small business on the map. The more relevant keywords you have on your website, the higher the website will be ranked. The best way to include long-tail keywords on your website isn’t by stuffing product descriptions, but instead by putting out helpful and informative content – in the form of a blog.
Most of your website is dedicated to showing potential customers who you are and what you have to offer. This often takes the form of product descriptions, menus, photos, employee pages – even an “About Us” page.
But as a small business, you also want to highlight why people should care about your company. Why should they trust you? Why are you the best option for them? This is precisely where your business blog becomes helpful.
By creating engaging content that also helps a lead get their specific question answered, you have gotten that much closer to converting a lead into a customer. This is how your small business blog can help you become an industry leader.
So there you have it – the three major reasons why blogs are an important part of your marketing strategy as a small business. Of course, these are not the only marketing strategies that you should put into play as a small business.
But creating a high quality, engaging, and helpful small business blog will undoubtedly bring you more customers. And isn’t that the whole point?